We take pride in our collaborative approach involving senior level talent and utilizing
proprietary knowledge-based tools to explore marketing opportunities.
Proctor & Gamble (Walmart) Closed Caption TV Commercial
Our challenge was to create a lift in sales of Pampers’ Largest Box diapers by positioning Walmart stores as the destination to purchase the product. We developed a 10-second TV spot to inform mothers of the availability and advantage of purchasing at Walmart.
Western Fair District Brand Launch The Western Fair Association needed a new brand identity that repositioned the organization as a year-round entertainment facility that hosts a variety of events and experiences. Leveraging the strong equity that already existed in this 140-year old landmark, we launched a new brand that moved away from the focus on the annual “Fair” event and showcased the vision of an entertainment destination.
TSSA CO Safety Campaign
How do you bring attention to a deadly menace you can't see, touch, or smell? That was the challenge TSSA (Technical Safety Standards Association) gave to us when they wanted to make people aware of the dangers of carbon monoxide. We created an integrated campaign including direct mail, transit shelters and newspaper advertising that drove unique visitors to the CO safety site.
www.safetyinfo.ca
Merial Canada Ad Campaign
How do you convince barrel racers that GASTROGARD® is the best way to treat and prevent gastric ulcers in their competition horses? You team with a young barrel racing champion and work with her to produce a testimonial campaign that drives home the benefits of the product. In addition, we featured her as the spokeswoman for the brand, establishing her as the recognizable face needed to relate to amateur riders.
Roxul DIY Program
Roxul needed to convince renovation contractors of the revenue-making opportunities associated with installing Safe’n’Sound insulation in homeowner’s interior walls. To demonstrate the product benefits, we created a mini flipbook as part of a tool kit that was distributed through lumber and building channels.
http://diywithroxul.surge.ca/ca
Maple Leaf Foodservice Indulge Rewards Program
How do you encourage foodservice restaurant operators to purchase more Maple Leaf products? Create a loyalty program that rewards members with points that they can redeem for gifts. In addition to creating the program, we also manage the Indulge Call Centre, in-house at Surge, that is responsible for administration, data management, recruitment campaigns and reward fulfillment.
www.indulgerewards.ca
Southwest Ontario Tourism Corporation Brand Identity The Southwest Ontario Tourism Corporation challenged us to develop an iconic identity that captured the essence of the region, represented all nine destinations within it and resonated with visitors. We created a brand that focused on the natural elements (shoreline, agriculture, water) that connected the region and its activities such as boating, motorcycling, dining and birding.
Merial Canada Ad Campaign
How do you convince barrel racers that GASTROGARD® is the best way to treat and prevent gastric ulcers in their competition horses? You team with a young barrel racing champion and work with her to produce a testimonial campaign that drives home the benefits of the product. In addition, we featured her as the spokeswoman for the brand, establishing her as the recognizable face needed to relate to amateur riders.
Roxul DIY Program
Roxul needed to convince renovation contractors of the revenue-making opportunities associated with installing Safe’n’Sound insulation in homeowner’s interior walls. To demonstrate the product benefits, we created a mini flipbook as part of a tool kit that was distributed through lumber and building channels.
http://diywithroxul.surge.ca/ca
TSSA CO Safety Campaign
How do you bring attention to a deadly menace you can't see, touch, or smell? That was the challenge TSSA (Technical Safety Standards Association) gave to us when they wanted to make people aware of the dangers of carbon monoxide. We created an integrated campaign including direct mail, transit shelters and newspaper advertising that drove unique visitors to the CO safety site.
www.safetyinfo.ca
Southwest Ontario Tourism Corporation Brand Identity The Southwest Ontario Tourism Corporation challenged us to develop an iconic identity that captured the essence of the region, represented all nine destinations within it and resonated with visitors. We created a brand that focused on the natural elements (shoreline, agriculture, water) that connected the region and its activities such as boating, motorcycling, dining and birding.
Maple Leaf Foodservice Indulge Rewards Program
How do you encourage foodservice restaurant operators to purchase more Maple Leaf products? Create a loyalty program that rewards members with points that they can redeem for gifts. In addition to creating the program, we also manage the Indulge Call Centre, in-house at Surge, that is responsible for administration, data management, recruitment campaigns and reward fulfillment.
www.indulgerewards.ca
Western Fair District Brand Launch The Western Fair Association needed a new brand identity that repositioned the organization as a year-round entertainment facility that hosts a variety of events and experiences. Leveraging the strong equity that already existed in this 140-year old landmark, we launched a new brand that moved away from the focus on the annual “Fair” event and showcased the vision of an entertainment destination.
Proctor & Gamble (Walmart) Closed Caption TV Commercial
Our challenge was to create a lift in sales of Pampers’ Largest Box diapers by positioning Walmart stores as the destination to purchase the product. We developed a 10-second TV spot to inform mothers of the availability and advantage of purchasing at Walmart.
